Sales strategy and AI enablement for founder-led companies.

You built the product. I'll help you build the sales engine. Fractional sales leadership for companies from startup to $3M ARR.

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The Problem

Most founders know their product cold. Selling it is a different game.

You're closing deals on instinct, but there's no repeatable process. No pipeline discipline. No system a new hire could follow on day one. Revenue feels unpredictable because it depends entirely on you.

You don't need a full-time VP of Sales. You need someone who's done this before, can build the playbook, and gets your team producing without burning six months of runway on a bad hire.

What I Do

Build your sales foundation. Embed AI into the process.

Sales Strategy

ICP definition, territory planning, pricing strategy, and go-to-market positioning tailored to your stage and market.

Sales Process Design

Build a repeatable, measurable sales process from prospecting to close. CRM setup, pipeline stages, KPIs, and forecasting.

AI Enablement

Integrate AI into your sales workflow. Prospecting automation, call analysis, proposal generation, and competitive intelligence.

Sales Enablement

Pitch decks, objection handling playbooks, email sequences, and call scripts your team can actually use.

Team Coaching

BDR and AE coaching, call reviews, ride-alongs, and structured feedback. Build skills, not just activity.

CRM & Pipeline

HubSpot, Odoo, Apollo, or whatever you're running. I'll make it work for your team instead of against them.

About

30 years of enterprise sales. Now I help founders skip the painful lessons.

I'm Brad Buss. I've spent three decades in B2B and enterprise software sales across 12+ companies, from startups to public companies. I've built sales teams, designed go-to-market strategies, and closed deals from $50K to $6M.

I launched Buss Commercial Strategy because I kept seeing the same problem: talented founders with great products and no systematic way to sell them. I work as a fractional VP of Sales or strategic advisor, building the sales infrastructure that lets founder-led companies scale past the point where every deal depends on the founder.

I also help organizations integrate AI into their sales operations. Not hype. Practical applications that save time and improve results.

30+
Years in B2B sales
12+
Companies scaled
$50M+
Revenue generated
SaaS, Defence, Healthcare
Core verticals
Fit

Who I work with

Good fit

  • Founder-led companies, startup to $3M ARR
  • You have product-market fit but no sales system
  • You're closing deals yourself and need to hand that off
  • You want AI integrated into your workflow, not bolted on
  • B2B / SaaS / tech / professional services

Not the right fit

  • Pre-revenue with no product-market fit yet
  • Looking for a telemarketing service
  • Need someone to just "make calls"
  • Consumer / B2C sales

Let's talk about your sales challenge.

Book a 30-minute discovery call. No pitch, no pressure. I'll tell you what I'd do and you decide if it makes sense.

Book a Discovery Call

Or email me directly: [email protected]